Corporate Cartoons – Why use them?
Use Corporate Cartoons because they are effective
The main reason for using Corporate Cartoons is simple. Corporations need to communicate and cartoons are an excellent means of communication. Well crafted and targeted cartoons are noticed and memorable. They enable the corporation to get important messages across, understood, and remembered.
Use Corporate Cartoons because they are fun
Cartoons brighten up working life. If you can get a serious message across at the same time as making someone laugh, you’re onto a winner.
Use Corporate Cartoons because people remember humour
There are many circumstances where you need to get a message across, and remembered, and acted upon. This happens often in training situations but it can also happen in day to day communication with customers where you want them to have your brand uppermost in their mind.
Use Corporate Cartoons because people are familiar with the medium
People are very familiar with cartoons. They have been used extensively for a long time (they have a history going back thousands of years) and are often found now in:
- Newspapers
- Magazines
- Calendars
- Greetings cards
- Websites
- Presentations
- Television
Today cartoons are a universal medium that are read, understood and enjoyed by people of all ages. Therefore if you use cartoons in Corporate Communication you are tapping into a very popular and well known format and culture.
Use Corporate Cartoons because people love cartoons
Because of their familiarity and because they are funny, people love cartoons. Often they will open a publication and turn to the cartoon first. In many offices it is common for people to cut cartoons out of magazines and adorn their desk space with them. Sometimes a particularly relevant or funny cartoon will be plastered all over an office.
People read material that appeals to them, and the funnier that material is the more likely they are to remember the content and the message.
A British cartoonist created a cartoon to be printed on posters and distributed throughout a major UK company. When the first 5000 were displayed on company premises the reaction from the staff was so positive that most of the posters disappeared on the day they were put up! this wasn’t the intended outcome, but it vividly illustrates the appeal of a good cartoon!
Why should you use Corporate Cartoons?
…….and next: spacer Where can you use corporate cartoons?