Bren

Martin Reed’s question (Talk page – 14Dec2001) raised the subject of technical issues involved in transferring an image to different media. One of the most fundamental is the use of bitmap or vector graphics.

Bitmap or vector?

If you want to display a drawing on a computer, or by printing it, it must be prepared appropriately for the medium. Bitmap and vector are the two fundamental ways of storing images. As a reader you won’t care which you are looking at, as long as the preparation has been done properly. If you are the cartoonist, graphic designer, commissioner or printer there are some significant differences that will affect what you can do with the image and how you should treat it.

What is a bitmap image?

Pixellated image

Image of an apple showing increasing grid size, and a reduction in image quality.

To draw a bitmap image you start with a rectangular grid made up of pixels. The pixels are little empty boxes that together form the “canvas” or “paper”. To draw an image, you colour in the boxes, and that’s it.  If the boxes are very small (in image 1 they are so small you can’t see them with the naked eye), the image looks great – with beautiful smooth curves. If you use bigger boxes, that are big enought to be noticable, the image will pixellate. That is, the edges of the boxes will become noticeable andcurves inthe image will appear jagged. The larger the boxes inthe grid, the worse the image.

A bitmap image is stored as a list of the pixels, and where they occur in the grid, with a description of what colour (hue, intensity etc.) is in each one. To reproduce the drawing the computer will re-draw the grid using all the information stored in each pixel.

What is a vector image?

A vector image is a completely different beast. There is no grid.  When you draw a vector image on a computer, the computer works out what you are drawing (the colour) and where you are drawing it (the coordinates in space) and stores that information as a set of formulae. Every time the image is displayed the computer takes the all the formulae, calculates where everything should be, and redraws it. Image 1 could be a bitmap image drawn at an appropriate scale for the position it is to be printed, or a vector image reproduced at any size.

I drew the small vector image shown here by hand,  like I would on paper. I’ve shown it deconstructed in the second diagram. Each of the parts of the image shown is a separate object and I can easily move, delete or manipulate any of those objects to change the picture.

So why would you care?

It depends who you are. If you are the consumer, the person reading the cartoon, as long as it looks OK you won’t care. If you are the commissioner of the cartoon, the artist, the graphic designer or the printer, it can matter a lot.  A bitmap image will display as the artist intended (i.e. clearly and with no jagged edges), at the size for which it was created.  If you try and scale it up too much it will pixellate, i.e. the individual pixels will become visible and spoil the image. A vector image will reproduce accurately and smoothly at any size.  When the computer recreates the image using the stored formulae, the artist or graphic designer can tell it how big to draw the image. For ease of use and flexibility in graphic design vector is hard to beat.

If you are the cartoonist the decision whether to use bitmap or vector is a big thing.  I’ve been involved in some emotive arguments about this question. The arguments largely come down to the aesthetics of drawing and the ease of creating an image. Bitmap software packages (like Adobe Photoshop, and Corel Painter) can more closely emulate drawing and painting as you would using pen and ink, watercolour or oil paints.

Vector packages (such as Adobe Illustrator and Corel Draw) are getting much closer to emulating the drawing-on-paper feeling, but they’re not as good, yet.  Where they really score is the ease with which you can manipulate and scale an image. In a vector image everything you draw (every line, curve, shape… everything) is an object that can be pulled, pushed, distorted, flipped etc. It’s a different way of working, but it’s enjoyable, and there is scope for getting different effects than you can with conventional media. I use vector graphics (Adobe Illustrator) almost exclusively for my work.

Bitmap and vector are equally valid methods for storing and displaying images, which you choose depends on how you like to work and what you want to do with the resulting image.

There is a lot more to this subject. For example you can turn bitmap images to vector and vice versa with varying degrees of success. You can also use either technology to incorporate a drawing on paper into the computer. I’ll blog some more about this in the future, but if anyone’s particularly interested let me know and I’ll do it sooner rather than later.

Cartoon strip or single panel gag, how do you decide?

Cartoon strips and single panel gags are used in many places, in printed material, and on the web. At first glance you might think they are interchangeable, but the two formats  are quite different and can be used in different situations. Which you choose depends on several factors such as what you are trying to achieve by using a cartoon, and how frequently you publish.

What’s the difference?

The in-your-face difference is the physical format.

Single panel gags are just that, one panel in which the whole joke is played out. They can be small and simple like this one , or they can be large complicated pictures with a cast of thousands,  but the function is the same – the cartoonist has one frame in which to deliver the joke, or the message.

spacer

A strip takes the form of a series of panels. The most common format is the short strip of around three or four panels arranged horizontally, commonly seen in newspapers and magazines.
The Sunday strip format, longer cartoons comprising two or three rows of panels,  is also used.

With the strip, the cartoonist has much more space to arrange the action and time to tell a story. This is the second important difference – a strip will support a narrative.

What are single panel gags good for?

It doesn’t take long to read a panel or a strip, but a panel is over rather more quickly, and the reader moves on. It takes little effort to read and assimilate, and the reader is ready for the next experience. If you are using a cartoon to attract people to your website, or a printed publication, the single panel is a good choice. If you can make your readers laugh with a single panel you have said to them “We understand you, we share a sense of humour”, and so they are prepared to read the rest of your offerings.

Reading a single panel is a fast event, and the one picture format is memorable. This makes it useful for getting across a message, and having the audience remember that message.

Why would you use a strip?

Strips can also be used to attract people to your website or publication. It takes longer to read and assimilate, but not that much longer.  The real strength of a strip, is the opportunity for introducing characters and getting the reader to bond with (or at least be interested in) an ongoing story or situation. Characters can be introduced in a single panel cartoon, but in this format it is much more difficult to make them real, and involve the reader in their exploits.

Strips can tell a story episode by episode, or each one can stand alone. The more frequently they are published, the better they carry a story. Publishing daily is good, weekly is OK, but if they are published at intervals greater than a week, the audience are unlikely to remember what went before, and the strip will not hold their interest.

What does it mean to the cartoonist?

Designing and writing for strip cartoons is very different from designing and writing single panel gags. Some cartoonists happily do both, others prefer to specialise in one or the other. I like doing both. I get great satisfaction from designing and writing a gag cartoon for maximum explosive effect.   The pacing and storytelling required for a strip is an interesting challenge, and I really relish the artistic opportunities offered by both.

A panel may consist of just one frame, but you can use classical composition techniques to build dynamics and tension into the picture.  In this example the eye starts at the left of the picture (if you are used to reading western script, left to right) and hangs around to read the caption and take in the complicated and colourful forms of the man, girl, and balloons. When the reader has dealt with that their eye follows the blue line to the castle in the clouds where they “get” the punchline. This isn’t a narrative, but the artistic devices control the pacing and the reading of the gag.

A strip doesn’t have to be just three or four rectangular panels, you can use any shape, and any number of shapes in any arrangement.  There are a lot of techniques a cartoonist can use to describe and support the story to get the reaction you want from the audience.

In summary

Both formats are good for attracting attention and conveying a message. If you publish frequently (e.g. daily or weekly), you can take advantage of the cartoon strip’s superior capacity for telling an on-going story and building up a cast of characters. The single panel is a more immediate experience for grabbing the audience.

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